‘Support from Fairtrade in implementing this kind of project shows that Fairtrade can be a facilitator and communicator of direct trading relationships, can positively affect product quality and enables as well as labels.’
— Amy Boardman, Sustainability Project Officer at Matthew Algie, reflects on a natural coffee processing project in Ethiopia that saw 115 drying beds installed and over 1,550 farmers trained
The project with Matthew Algie, in partnership with Marks & Spencer, was just one in our Deepening Impact programme, which aims to bring about the kind of change Amy is talking about.
The programme works to facilitate deeper commitment by businesses in certain areas, such as direct support for producers, preferential sourcing, buying practices, consumer influence and transparency.
Last year saw four projects completed. Traidcraft set up a rice supply chain in Myanmar. Meanwhile, Fullwell Mill researched market access of fruit juice products and supply chains in West Africa and now has funding from Comic Relief to bring a Fairtrade juice product to market. Nut company Liberation Foods ran successful training programmes with three Fairtrade Brazil nut co-operatives in Bolivia to improve governance and transparency. And Twin worked with a coffee co-operative in Peru on a climate adaptation project on water conservation.
Six more projects were started in 2015, working with businesses and farmers to address issues such as productivity, climate change adaptation and gender awareness. We’re now planning to scale up the programme, and focusing on how this work can contribute to the Global Goals for Sustainable Development.
Over 400 companies are licensed to use the FAIRTRADE Mark on products in the UK